Content strategy

One of our key missions is to provide customer-focused experiences on the web by creating effective, well-structured, user-friendly content.

We have a great depth of experience in the planning, creation, delivery and governance of user-focused content which includes:

​

1. Content strategy: determining topical ownership areas, taxonomy, and process/workflow for content production.

2. Content architecture: developing content site maps, wireframes, detailed process maps and navigation flows.

3. Content inventory development: scraping existing sites and creating content spreadsheets.

4. Website audits: flagging content for keep, rewrite, combine, delete or archive based on best practices and analytics.

5. Research and analysis: conducting content stakeholder interviews, competitive analysis, analytics, objective analysis and evaluation of the content environment.

6. Content writing: writing effective content, reviewing/editing content, search engine optimization, keyword phrase development and metadata.

7. Content guide development: developing voice and brand definition, grammar/spelling requirements, template structures, effective web writing techniques and content lifecycle maintenance.

8. Content training and coaching: socializing content guides, hands-on exercises, providing review and editing services, conducting training workshops and presentations.

​

Our work in customer-focused web design, content strategy and information architecture make us an ideal partner to collaborate with you to ensure a successful outcome for your project.